Registration: Registration on our website is the first step and can be completed here

Browse offers: Browse both previous and current offers on the site.

Select investment: If you see an offer that appeals and you understand the investment, simply click ‘invest now’ and complete the required information. Once you have provided information to verify your identity, we will then debit the funds from your account and hold these in trust until the close of the offer.

Offer closes. When an offer closes, we will notify investors of whether or not the offer has reached its minimum target. Companies that reach their funding target receive the funds and shares are issued to investors. If a company does not reach its minimum target, all funds held in trust are returned in full (without interest) to investors.

Post-offer. As a shareholder you can expect ongoing communications from the companies you invest in – they have statutory obligations, but also have an incentive to keep you engaged as a shareholder. Snowball Effect does not manage these communications, but we offer assistance to companies to facilitate and encourage ongoing flows of information to investors.